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Like many industries, residential real estate is undergoing a digital transformation. In addition to the ability to browse homes online, consumers want tools like 3D virtual tours, digital floor plans, and video walkthroughs with agents. And younger generations expect even more.
According to a recent study from Zillow Group (NASDAQ: Z) (NASDAQ: ZG), over one-third of Gen Z and millennial consumers would be comfortable buying a home online. Collectively, these trends create an opportunity for disruption, and Zillow is leading the charge.
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