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Name our mascot. No, really.

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You might notice we’re looking a little refreshed thanks to our new podcast logo. Today on the show, we ask some marketing experts what goes into building a strong brand, and whether our own makeover hits the mark.

Listeners, help us name our new Indi-Gator mascot! Email your suggestion to with “Indi-gator” in the subject line.

Related episodes:
How to make an ad memorable (Apple / Spotify)
BRAND new friends

For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at

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