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Is SoFi Stock a Buy?

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SoFi Technologies (NASDAQ: SOFI) hasn’t fully benefited from the favorable market environment that’s seeing some stocks hit fresh records. Yes, shares soared 116% in 2023. But they still remain 71% below their all-time high. That’s partly due to a significant loss so far this year.

Don’t be discouraged. This fintech stock has some positive traits that warrant a closer look. Here’s what investors should know.

In the internet age, companies that are able to provide customers with a better user experience are going to find success. That’s certainly been the case with SoFi. Its current customer base of 7.5 million is fourfold larger than it was just three years ago.

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