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Is It Too Late to Buy Coca-Cola Stock?

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The iconic red can. The refreshing fizz. The familiar taste that evokes childhood memories and quenches thirst on a hot day. Coca-Cola (NYSE: KO) is a brand woven into the fabric of American life, and its stock has been a mainstay in many portfolios for decades.

But with the stock recently lagging behind the S&P 500 index, some investors might be wondering: Has the fizz gone flat? Is it too late to buy Coca-Cola stock? Is the beverage industry too stodgy to serve up wealth-building investments nowadays?

Hold on just a second before you pour your Coca-Cola investing thesis down the drain. It’s true that Coca-Cola hasn’t exactly been a rocket ship lately, gaining only 1% in a year compared to the S&P 500’s 31% surge, but there’s still plenty to like about this beverage behemoth.

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