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From US Immigrant to Billion-Dollar Entrepreneur: Sam Nazarian’s Success Blueprint

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Podcast by Tony Robbins

In this special 2-PART SERIES, we’re dropping you inside a Tony Robbins Business Mastery seminar. Learn HOW TO BUILD A BRAND, SHOWCASE YOUR X FACTOR, and BRING YOUR UNIQUE PRODUCT or SERVICE to the COMPETITIVE MARKET!

In PART ONE, Tony Robbins sits down for an exclusive one-on-one with SAM NAZARIAN, the visionary entrepreneur behind an empire of hospitality, nightlife, and real estate. Best known for founding SBE Entertainment Group in 2002, Nazarian transformed it into a global powerhouse, boasting an impressive portfolio of hotels, restaurants, nightclubs, and luxury residences. His brainchild, the SLS brand, redefined luxury hospitality with its innovative design and expanded globally under his leadership.

Born into a Persian Jewish family in Tehran, Nazarian’s journey from immigrant to business mogul is nothing short of inspiring. Nazarian’s remarkable achievements include acquiring iconic properties like the Delano and the Mondrian to merging SBE with hospitality giant AccorHotels, creating SBE | AccorHotels and solidifying his position as a leader in the luxury hospitality sector.

Nazarian’s entrepreneurial spirit and determination is nothing short of inspiring. Don’t miss this exclusive opportunity to elevate your business game to new heights and learn how to turn your own dreams into empires!


Business Mastery is the world’s premier business training event designed and hosted by the world’s #1 authority on personal growth, business transformation and peak performance – Tony Robbins. This five-day event equips entrepreneurs, business owners and operators with cutting-edge systems, skills and strategies not found anywhere else to create an invincible advantage against competitors. Business Mastery is designed to help participants thrive in any economic climate as they discover critical factors impacting their businesses currently and design an action plan for the next phase of growth, whether they seek more profits or an exit strategy. This includes marketing tips, maximizing a business’ digital presence to get seen and discovered online and how to anticipate and solve the biggest business problems. During this comprehensive program, participants gain the same proprietary tools and methodologies Tony Robbins has used to make more than 70 businesses profitable. They’ll also unlock exclusive growth tips from industry giants from companies like Airbnb, Orangetheory, Shake Shack, SoulCycle, Warby Parker and more. Now available as an immersive virtual event, Tony Robbins’s Business Mastery is drawing even larger crowds and a new generation of business owners. 

Learn more about Business Mastery:


00:33 – Tony’s Introduction

03:00 – Sam’s Journey to America

05:48 – Sam’s Father’s Story of the American Dream

06:45 – “Never Look Backwards”

08:30 – Recognizing Opportunities, Filling Voids, and Scaling Up

09:23 – “Turbulence Defines You”

11:30 – Entry into the LA Nightclub Business

12:00 – Seeing Potential Where Others Don’t

14:53 – Navigating Economic Challenges

16:20 – Sam’s “Secret Sauce” to Success

18:29 – Impact of Design on Customer Experience

19:00 – Creating Memorable Customer Experiences

21:00 – Developing Original Restaurant Brands

22:57 – Knowing When to Sell

24:52 – Audience Question: Scaling Passion into Multiple Restaurants

29:08 – Audience Question: Scaling Multiple Brands in Hospitality

34:30 – Building Company Culture

37:42 – Importance of Removing Toxic Employees

39:18 – Insights from Stanford’s Study on Employee Depression

40:45 – C3: Digital Restaurant Company

45:40 – Creating the Future You Want to See

50:30 – Establishing a New Legacy

53:00 – Tony and Sam’s Joint Venture in Longevity

57:00 – Tony’s Closing Remarks

Tony Robbins is a #1 New York Times best-selling author, entrepreneur, and philanthropist. For more than four and a half decades, millions of people have enjoyed the warmth, humor and dynamic presentation of Mr. Robbins’ corporate and personal development events. As the nation’s #1 life and business strategist, he’s called upon to consult and coach some of the world’s finest athletes, entertainers, Fortune 500 CEOs, and even presidents of nations.




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