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Buy, Sell, or Hold: Amazon

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Amazon‘s (NASDAQ: AMZN) stock has turned in extraordinary returns over the years. In the last decade, the share price’s 975% gain dwarfed the S&P 500‘s 167%.

That’s been very rewarding for long-term shareholders. It’s tempting to hold on, or if you don’t own the shares, jump on the bandwagon.

But the stock’s past performance tells us nothing about the future. To make an informed decision, investors need to examine Amazon’s prospects by conducting a fundamental analysis.

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