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Adobe (NASDAQ: ADBE) and Salesforce (NYSE: CRM) are both bellwethers of the cloud software market. Adobe’s Photoshop, Illustrator, and Premiere Pro — all housed in its Creative Cloud — are industry-standard tools for media professionals. Its Acrobat PDF and e-signature apps are also widely used by its enterprise customers alongside its other cloud-based e-commerce, marketing, and analytics services.
Salesforce owns the world’s largest cloud-based customer relationship management (CRM) platform. Like Adobe, it also expanded that ecosystem with additional cloud-based marketing, data analytics, and collaboration services.
Image source: Getty Images.