Author: KIT NORTON
Source
Tesla (TSLA) held its annual meeting Tuesday and Chief Executive Elon Musk hinted new Tesla products are coming, that he is open to advertising and confirmed a Cybertruck delivery event will take place this year. The meeting came just days after Musk announced there will be a new person heading up Twitter, signaling to TSLA shareholders he will have more time to spend on the global EV giant.
X
During Tuesday’s gathering, Musk announced a spur-of-the-moment decision to possibly change Tesla’s advertisement strategy.
“I believe in taking suggestions, so we’ll try a little advertising and see how it goes,” Musk told investors. The Tesla chief later told CNBC there is “perhaps some good logic” in going with paid ads.
The decision marks a change of heart as Musk has for years suggested Tesla does not need to advertise.
“Tesla does not advertise or pay for endorsements. Instead, we use that money to make the product great,” Musk said in a 2019 tweet.
During the event, Musk did not announce any new products , saying “this is not the time.” However, the Tesla CEO added there are two projects in the pipeline.
“I just want to emphasize that we are actually building a new product,” Musk said. “There are two new products I think you will be very excited about.”
He also shot down rumors he is stepping down from his role as Tesla CEO.
“It ain’t so,” he said.
Tesla Stock And Musk
There is never a dull moment for Tesla and Musk, with the two inextricably linked. Since Musk took over Twitter on Oct. 28, purchasing the social media platform for $44 billion, some longtime Tesla stock bulls have worried Musk’s focus on Twitter, along with negative attention, is weighing down Tesla stock.
Musk wrote on Twitter Friday he has hired Linda Yaccarino, NBCUniversal’s advertising chief, as the new CEO for X Corp., formally known as Twitter. The Tesla chief added Yaccarino will focus on business operations while he will work on product design and new technology.
Wedbush analyst Daniel Ives wrote last week the news ends some of the “distraction risk around the Tesla story.”
The day after the annual shareholder meeting, TSLA shares advanced 4.4%.
The top question for investors is always, when is it a good time to buy or sell Tesla stock. Now, with the annual meeting out of the way and TSLA looking to rebound, is Tesla stock revving up once more?
Tesla and Musk are betting big on the Cybertruck and autonomous vehicle technology, along with a possible tailwind from the Inflation Reduction Act (IRA).
The Cybertruck, which is slated to arrive in the third-quarter, would be Tesla’s first new model since the Model Y launched in early 2020. Analysts are also projecting Tesla profits sliding 17% in 2023 with sales increasing 22%.
Meanwhile, Morgan Stanley (MS) analyst Adam Jonas wrote on May 9 the IRA, signed into law by President Joe Biden, will boost Tesla, even as the EV giant has kept quiet on how the new policy will affect the company.
Jonas wrote that the IRA is so “advantageous to Tesla in terms of absolute dollars” that it “functions as an insurance policy that investors are currently overlooking.”
Tesla A Monster Stock Over Much Of Its History
Almost single-handedly, Musk has turned the auto industry on its head, essentially forcing it to get aboard the electric-vehicle train.
It’s a reason why Tesla has been a monster stock over much of its history, especially during its stratospheric run from mid-2019 to late 2021. The stock hit a bear market low of 101.84 on Jan. 6, but roared back until Q1 earnings.
On April 19, Tesla reported a big first-quarter earnings decline while revenue missed views. Profit margins for the global EV giant also fell below 20% as the company executed an aggressive price-slashing strategy in the first part of 2023.
Tesla reported revenue increasing 24% to $23.33 billion with EPS of 85 cents, a 20% decline compared to 2022.
The EV company’s total gross profit came in at $4.5 billion, with Tesla’s profit gross margin at 19.3%, down from 23.8% in Q4 and 29.1% a year earlier.
Auto gross margins excluding regulatory credits and leases skidded to 18.3% from 23.8% in Q4. That is below the 20% gross margin “floor” Tesla had previously targeted.
On the back of price cuts, the average Tesla vehicle selling price in Q1 was around $46,000, according to FactSet estimates. That’s down from $51,400 in the fourth quarter and $52,100 a year ago.
Musk told analysts Tesla is “comfortable” with its 2023 production target of 1.8 million. However, he downplayed the 2 million production number he used at the end of Q4.
“These are volatile times,” Musk said. “From a production standpoint, if things go well, we’ve got a shot at 2 million vehicles here. But that is the upside case.”
However, TSLA could experience IRA benefits equal to as much as 9% to EPS in fiscal year 2023, according to Jonas. The analyst said that number is around 2.3% for General Motors (GM) and 2.4% for Ford (F).
Is Tesla Changing Its Global Price Cut Strategy?
Tesla has slashed prices worldwide multiple times in 2023, starting in January and continuing into April. The only exception is China, where Tesla cut prices significantly in late October before the reductions in early January.
On April 14, Tesla reduced prices in several European markets. Tesla also dropped the price of its electric vehicles in Israel and Singapore in order to increase demand, expanding a worldwide discount push that began in China in January.
The global EV maker also significantly reduced prices in the U.S. and Europe on Jan. 13, then reduced European prices again in early March.
In Germany, Tesla lowered the price of its Model 3 and Model Y vehicles by between 4.5% and 9.8%, while it cut prices of the Model 3 and Model Y vehicles in Singapore between 4.3% and 5%.
However, Tesla recently raised Model S and Model X vehicle prices in China by around $2,750. That follows a $290 price hike in China on the Model 3 and Model Y. The global EV giant also increased prices on its two popular vehicles in other markets including the U.S.
On May 11, Tesla also raised U.S. prices on the Model Y by $250 and the Model S/X by $1,000. It left Model 3 prices unchanged.
Tesla Stock: Betting On Autonomous Vehicles And The Cybertruck
Musk has long touted Tesla’s Full Self-Driving (FSD) technology and the potential value it brings to the brand.
The Tesla CEO told investors during the Q1 earnings call the “value of a car that is autonomous is enormous.”
Musk also stressed that improvements in the FSD beta are “really quite dramatic.”
“The trend is very clearly toward full autonomy, and I hesitate to say this, but I think we’ll do it this year,” Musk said, referring to self-driving vehicles.
Musk tweeted on May 8 that Tesla will roll out a free month trial for all North America vehicles when FSD is “super smooth (not just safe).”
Meanwhile, Musk has confirmed that a Cybertruck delivery event will take place later in 2023.
“Sorry for the delay but we’re finally going to start delivering production Cybertrucks later this year,” he said during the annual shareholder gathering.
But that’s not really new. Ahead of Tuesday’s meeting, Tesla reported the Cybertruck remains “on track to begin production later this year” with plans for a delivery event in Q3.
The Tesla CEO recently teased the Cybertruck, driving it during a groundbreaking ceremony at the company’s Corpus Christi lithium refining plant.
Tesla is also close to starting trial production of a revamped Model 3 in Shanghai, Bloomberg reported Tuesday. However, it’s unclear when real output will begin in China and later in the U.S.
Since the Tesla investor day in early March, the company has remained silent on its next generation vehicle, to be produced at its new plant in Mexico. At the annual shareholder meeting, Tesla unveiled a vehicle silhouette.
The Long-Awaited Semi Hauler Unveiled
In early December, Tesla unveiled its long-awaited Semi, an 18-wheel, long-haul electric freight truck, five years after it was first announced. However, in March, Tesla ordered a voluntary recall of 35 Semi trucks due to a parking brake issue.
Tesla began delivering its long-haul Semi trucks to PepsiCo (PEP) in December. Further, Musk has indicated there are plans to build out a charging network for long-haul trucks.
Musk did not specify how much the eighteen-wheeler costs. The Semi is capable of traveling an estimated 500 miles per charge. It can accelerate from zero to 60 in 20 seconds, Tesla says. The company expects to ramp production over the next year and aims to deliver 50,000 units in 2024.
Before the recall, PepsiCo planned to deploy 36 Tesla Semi trucks, with 15 in Modesto and 21 in Sacramento.
Pepsi placed its order for 100 EVs when the Semi was first announced in 2017.
Tesla is currently under investigation by National Highway Traffic Safety Administration over possible seat belt failures. Regulators are also probing the EV giant over steering-wheel issues and driver-assistance concerns.
Is Tesla Stock A Buy?
Tesla jumped 4.4% following the annual shareholder meeting and is up around 6% in May. This rebound comes after Tesla fell 1.2% last week, with shares now trading near the 50-day moving average.
TSLA surged 5.5% to 170.06 on May 5, snapping a four-week losing streak. Tesla stock had been on pace for a fifth straight weekly loss, which would have been the longest losing streak since March, 2021. After Musk announced on May 11 there would be a new Twitter CEO, TSLA popped 2.1% to 172.08.
The EV giant is up around 67% from a January low, but has retreated considerably since the end of March. Tesla stock remains below its 50-day and 200-day moving averages.
If shares continue to rebound, it could potentially form a double-bottom base with a 207.89 buy point. But which direction the stock might go remains very uncertain.
TSLA stock bulls could spy aggressive entries, such as the 50-day line or perhaps a down-sloping trendline from the top of the three-month consolidation, but the risks may be elevated, especially in the current market.
Tesla stock ranks eighth in IBD’s Auto Manufacturers industry group,with Ferrari (RACE) and Stellantis (STLA) setting the pace. TSLA has a 56 Composite Rating out of 99. The stock also has a 19 Relative Strength Rating. The EPS Rating for Tesla stock is 93 out of 99.
The market status is showing a “confirmed uptrend.” However, Tesla stock not in any sort of valid base and TSLA is not a buy right now.
Please follow Kit Norton on Twitter @KitNorton for more coverage.
YOU MAY ALSO LIKE:
U.S.-China Technology Cold War Heats Up As Beijing Returns Fire
Get An Edge In The Stock Market With IBD Digital
Tesla Stock In 2023: The EV Giant Faces Different Challenges In Its Two Megamarkets
Oil Prices Skid To Lowest Level Since March; Traders Brace For Recession
Churchill Downs Stock Is The Perpetual Odds-On Favorite At The Kentucky Derby
The post Is Tesla Stock A Buy Or A Sell With Elon Musk Saying He’ll Try A New Strategy? appeared first on Investor’s Business Daily.