Author: climateer
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From Wired’s Backchannel, July 14:What do a Real Housewife, an Olympic athlete, and a doula have in
common? They’re all being paid by an ad-tech startup as
influencers—peddling not products but ideologies.
At first glance, the posts appeared to have nothing in common. A Philadelphia-area attorney who proffers financial advice urged her 1,700 Twitter followers to sign up for a credit union. A
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