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3 Things About Starbucks the Smartest Investors Know

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Starbucks (NASDAQ: SBUX) likely needs no introduction as its popular caffeinated beverages have made the business a household name. The company generated sales of $33 billion in the last 12 months, indicative of its huge scale. 

But this dominance hasn’t rewarded shareholders lately since the stock is down 28% from its all-time high and 8% this year. Before buying shares, it’s best to gain a better understanding about the business. So here are three things that the smartest investors know about this top restaurant stock. 

One would assume that the United States remains a key market for Starbucks. And that would be an accurate assessment. During the company’s latest fiscal quarter (Q3 2023, ended July 2), revenue in the U.S. represented 69% of overall business sales. It’s clear that the coffeehouse chain still depends heavily on its home country. 

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